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Sheena Virmani’s love of fashion runs deep. From pairing outfits together on online mood boards to starting a fashion blog, she has always had an affinity for a good look.
However, pursuing a career in fashion never crossed her mind as she took a business degree. Later, through her work in the tech industry doing corporate consulting, she met future Lewk co-founder Tianna Going, who was working at a fintech startup. After an initial coffee conversation and months of research, the pair founded AI fashion software tool Lewk in August 2022.
Lewk is a tool that helps users create cohesive outfits on its platform and is also a search engine that helps users find product recommendations for clothes online. The AI software works like an online fashion stylist by searching hundreds of products and retailers to curate complete outfits and shoppable clothing items based on a prompt or image from the user, removing the need for endless browsing on clothing retailer websites. With Lewk, users are given personalized fashion inspiration based on the user’s input or preferences.
“There is a very fragmented online shopping experience, and there’s so many different options.” says Going. “Being the core search engine for fashion would be our ultimate goal long term.”
The first iteration of the software launched in June 2023. Thanks to a small but talented team that teaches the AI and develops the website platform, Lewk’s beta version launched in September 2024. Many of the platform’s early customers have also helped educate and develop the AI through customer feedback and data. The current beta version in use is what users can expect to use for the foreseeable future as the co-founders rely on feedback to improve each iteration of the software.
“We really care about our customer’s shopping experience,” says Virmani, co-founder. “We have been really purposeful about trying to make it about that.”