Calgary Style: How to Own Your Age

Stylish centenarian Rochelle Evans chooses to be true to herself.

Photo by Devin Featherstone; styling by Emilie Gagnon; Hair and Makeup by Bryan Francisco

If you ask 101-year-old Rochelle Evans how she describes her style, the answer is very simple: “I have
no style. I’m just me.”

Indeed, Evans’ petite, spry frame and cheeky sense of humour radiate the kind of self-assurance that comes with living authentically throughout the decades. You’ll find Evans out walking every day — she enjoys getting outdoors as much as she can (“I love to garden,” she says) — and spending time with her granddaughter, Madeline Leew, whom she has lived with for nearly seven years.

Leew’s husband, who works with photographer Devin Featherstone, was the mutual connection that landed Evans this modelling gig.

Featherstone conceptualized the fun, fashion-forward photo shoot with a senior model. He then brought in stylist Emilie Gagnon (clothing and accessories are stylist’s own) and hair and makeup artist Bryan Francisco. “We had prosecco and listened to Elvis Presley and let Rochelle dance and tell us jokes,” Featherstone says. “[It] was one of the more memorable shoots I have been part of.”

Indeed, the joie de vivre Featherstone captured can be attributed to the model’s mindset: “Be yourself at all times,” Evans says, “whether it’s in fashion or not.”

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This article appears in the November 2024 issue of Avenue Calgary.

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